Why you need a Black Friday campaign
September 10, 2021
In this episode, we talk about how to make sure you get people's money when they're trying to give it to you.
You're probably missing out on a lot of sales if you don't have some kind of Black Friday campaign implemented. So Black Friday is a day when all these different retailers will come together and they will start offering these massive discounts and they're vying for customers attention with their discounted deals. And it's it's just a great retail holiday. And if you don't have a Black Friday campaign you're going to miss out on a lot of sales. And let me actually explain why.
There is nothing more frustrating than not being able to buy what you want to buy. If you are in buying mode, you want to spend that money, you want to go buy some of these things. I'll give an example of my colleague, Anna for example, she just bought a brand new iPhone 12 and then guess what the iPhone 13 came out and she felt she was a little hasty in our decision and buying the iPhone 12 now to get the iPhone 13, she's like in this book major buying mode And she's trying to figure out how she can return the iPhone 12 how she can get the new iPhone 13, what other accessories that she needs. And she's just deep down into this rabbit hole and buying mode.
And for me as well I'm trying to expand my business and I'm looking for appointment centers and I'm in buy mode. Like I'm really looking to hire these agencies and I've had a few reach out to me and when I reply to them, I don't get a response back, I'm like ready to give these people money and I don't get any response back so there's nothing more frustrating and when you have money and you want to spend money and you can't do it because someone else is not letting you do it.
Well, this is the same thing for Black Friday. On Black Friday, people have money and they want to spend this money and if you don't have a Black Friday deal then they will spend this money elsewhere. But people are ongoing on massive buying sprees, they have a lot of money to spend and they want to spend this money so you have to make it as easy as possible to collect this money and if you're participating in Black Friday deals and you're getting this attention, you're getting the benefit of this massive retail buying spree that everyone's taking a part of where they've saved their money or whatever money they have left their trying to save up for Christmas gifts or whatever, but they are ready to buy their on a spending spree and if you don't have a Black Friday campaign, you are going to miss out on these sales.
So the hard lesson here is when people are trying to give you money, make sure that you have a way to collect it and on Black Friday, you will have a massive amount of people that will be trying to just throw money at every single thing possible and having a Black Friday campaign makes or ensures that you are able to participate. Hope this helps. This is Robin Copernicus. Boom bam, I'm out.
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