In this episode, we talk about a system we use to develop valuable case studies for our company.
In today's episode, we are going to cover how we create case studies in our business. So case studies are very important. Case studies, they almost act as social proof if you have a new business idea, a new product service process or offer and you don't have any testimonials yet, then one of the best ways to try to illustrate that your innovation works, your product service offer technology experience, that it actually works is through a case study. A case that he helps the reader walk through the entire process, see what's going on, see what they can learn from it and be inspired to be able to either use your product, service, offer, process, et cetera, or adapt their current processes to add whatever they're learning from your case study.
So here is the framework that we use for case studies in my organization. And this is actually adapted from the STAR methods. So one of my earlier episodes, I talked about how you can communicate your information much more clearly using the STAR method, we actually adapted it to make a case study method. So this is our own internal proprietary system that I will share with you, and you will see how helpful it is for you to be able to develop case studies.
So the acronym that we use is CSPTRT. CSPTRT. So essentially, there are six steps to making this case study. And if you remember CSPTRT then you will remember how to do this from the back of your head. So CSP, this is where we submit a claim, that's the C. Part. Then we define the situation, that's the S. Part. And then we talk about the problems. That's the p part.CSP. Right? So do you find the claim? Talk about the situation, described the situation, and then set up the problem. Once you do that, then you can move on to TRT. TRT is your tactics, your results, and then the takeaway. So the tactics, how did you approach that problem? What steps did you take to overcome that problem? That challenge that obstacle that you might have had. And you listed all these different steps and your tactics to show how your process is trying to overcome whatever challenge you're facing. Then you talk about the results.
So after you actually implemented this product, service, offer, process, technology, etcetera, after you've already implemented it, what are the results? That's what people want to see. Right, people are curious about what results you are going to bring them. And if you can illustrate results for other people through a case study, then this is one step towards your conversion goals.
So after you look at the tactics, then you talk about the results. Then finally, you wrap it all up with the takeaway, and the takeaway describes why your process technology service, offer, product, etcetera is better than others. And you kind of neatly wrap up everything that you've said earlier in the case study, and you present it in a frame that is logical, it makes sense, you have supporting evidence, and this is how we do it. We use the acronym CSPTRT. We define our claim, or we submit our claim. So the claim is essentially what you're trying to prove in your case study or where you're trying to lead the reader in the case study.
Then you define the situation, you set up the problem, and the problem again is your attack your I'm sorry, the problem is obstacles, challenges, anything that's keeping you from getting to where you want to go. Then, after you set up the problem that you talk about the tactics on how you overcame that problem. And then you talk about the results that you achieved, and then finally, what the final takeaway is, and hopefully, this is to use your product, service and offer, etcetera.
And then finally, one of the ways that we actually just wrap it up, it's not part of the acronym, but we always make sure that we have a call to action at the very end, and a call to action doesn't necessarily mean that they have to do something for us in my organization. Our call to action is just to provide more value. So whoever is reading this piece can jump down the rabbit hole and kind of explore a little bit more of what's going in our world. So if you want to jump down the rabbit hole and learn a little bit about what's going on in our world, then you definitely want to check out my blog at robin.ws.
And if you go straight to that website, you'll see a lot of articles where we are going to start presenting case studies and other unique information. And if you want to continue your journey in print form with me, then I definitely suggest you check out the blog because we are ramping up production on tips and tricks for you to be able to launch your startup without having to rely on pitch tax, business plans or investors. This is Robin Copernicus. Boom bam. I'm out.
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