In this episode, we talk about how to set up your marketing infrastructure.
Here's what you need to know about organic marketing. There are actually two different types of organic marketing you have inbound organic and outbound organic. Now describe inbound organic. This is usually where a lot of founders start and what they don't realize is you don't see the benefits of inbound organic for maybe years. So this is where you're setting up your infrastructure. You should definitely do this, but this is a cost that you're going to have to incur where you're not going to see the ROI for a very long time. So whatever you're doing, you know, whatever your advertising, you better make sure that you're going to be around to see the fruits of your labor.
So in terms of inbound marketing, these are your blogs were trying to optimize for search. So you can show up at the top of the search results search engine results page, which they call the SERP. And this is where you can start collecting these inbound leads but to get to the top of the SERP to do all this, I mean it's a process, it takes a little bit of time. So you're not gonna see the fruits of that labor right away. Same thing with your Instagram accounts. If you're putting up posts, you're doing stories, this is all organic inbound as well. Where you're hoping someone will come into contact with your content and they will eventually convert into a sell again, this is a very long sales cycle, you're not going to see the benefits of it right away. So this is organic inbound. Organic inbound is where you set up the infrastructure where eventually it will bring you a shit ton of traffic for free because you set up set this infrastructure up. But it is a marathon, it's not gonna happen overnight.
Then your outbound organic, this is where you can decrease the sale cycle, you can start making sales right away, you can start getting in front of your people right away and that's the whole key. The whole key is to get you in front of as many people as possible. So this is your organic outreach. So if you're contacting people on LinkedIn or through Instagram or you're doing Clubhouse talks or things like this where you're interacting with other people and you're asking them to, you know, come into your community or convert into your product. This is outbound.
So outbound is going to be inbound because outbound you can control, you can control the speed the time and it is very time-consuming. But this is something that you're going to have to do. And the benefits of that is if you listen to the previous episode about paid ads, it will give you a tight marketing message in the shortest time possible because you are out there in front of people hearing all these different objections, hearing what people think what people say and this will just tighten up your marketing message. So you can start running paid out. So these are the two different types of organic traffic sources. Organic marketing, you have inbound and you have outbound.
In summary, inbound it's going to take you a lot more time. You don't want to neglect this because you will see benefits from it, but it'll be maybe 3, 4, 5 years down the road. And then your outbound is how you can decrease the sale cycle right away. You can start seeing immediate benefits. Hope this helps. This is Robin Copernicus. Boom, bam, I'm out.
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